Yavuz Tiryakioğlu yavuz@istekpatent.com History of Trademark Although it is claimed that trademark in today’s sense were used in pots in Ancient Egypt, the signs used by merchants to mark the scope of their trade in Middle Age Europe and the marks of craftsman showing that they were skilled artisans are the first examples of trademark practice in the world. The first examples of brand/trademark To Continue...
The worldwide turnover of football industry being 200 billion dollar is encouraging the business world. Local and international companies race with each other to invest in sports and sponsorship. The latest example of the competition among international firms is the one of Adidas and Puma during the World Cup and the local companies who discovered sponsorship relatively late are working hard to catch up.
Today, there is practically no company that does not sponsor for a sport. Many companies like Ülker, Banvit, Dardanel, Tadım, Turkcell, Sarar, Yurtiçi Kargo, Turkish Airlines, Avea, Orkid, Petrol Ofisi enhance their stance by sponsoring.
Although the reason for the companies to invest in sports is explained as increasing the awareness of brands, one of the most important underlying reason is said to be the 50 % income tax exemption under the Sponsorship Law.
